https://www.gov.br/pt-br
Tourism plays a major role in Brazil’s economy, generating billions of dollars annually and supporting industries such as hospitality, transportation, entertainment, and food services. According to official government data, Brazil recorded a historic tourism boom in 2025, welcoming approximately 9.3 million international visitors, the highest number ever recorded in the country’s history and a 37% increase compared to 2024. International tourism revenue also reached a record US$7.9 billion in 2025, reflecting strong visitor spending across the country.
https://visitbrasil.com/fr/
Brazil is home to some of the world’s most iconic attractions. Visitors can explore the famous Christ the Redeemer, relax on the beaches of Copacabana and Ipanema, or enjoy the vibrant nightlife and culture of Rio de Janeiro. Nature lovers can experience the breathtaking Amazon Rainforest, while adventure travelers can visit the spectacular Iguazu Falls, one of the most impressive waterfall systems in the world. Cities like São Paulo, Salvador, and Florianópolis also offer unique cultural, culinary, and beach tourism experiences.
One of Brazil’s strongest tourism attractions is its world-famous Carnival festival, especially in Rio de Janeiro, which attracts millions of visitors and generates billions in economic activity each year. The 2025 Rio Carnival alone was expected to generate around 5.5 billion reais for the local economy and attract more than 118,000 foreign tourists during the celebration period. Major international events, concerts, and festivals continue to boost tourism demand and strengthen Brazil’s global image as an entertainment and cultural destination.
Brazil’s tourism infrastructure continues to improve with expanded international air connectivity, modern hotels, and growing investment in tourism services. Rio de Janeiro experienced particularly strong tourism growth, welcoming around 12.5 million tourists in 2025, including 2.1 million international visitors, generating approximately US$1.5 billion for the local economy. The country is also investing heavily in sustainable tourism, eco-tourism, and community-based travel experiences, including favela tourism and Indigenous cultural tourism, which are becoming increasingly popular among international travelers seeking authentic experiences.
Emerging tourism trends in Brazil include eco-tourism in the Amazon region, adventure tourism, cultural tourism, and luxury beach tourism. Brazil is also targeting European and North American travelers through new international marketing campaigns and expanded flight routes. Sustainable tourism has become a national priority, with increased focus on environmental preservation and local community development. In addition, major global events such as COP30 are expected to attract even more international visitors in the coming years.
Looking ahead, the future of tourism in Brazil appears highly promising. The country’s National Tourism Plan aims to continue increasing international arrivals and tourism revenue through improved infrastructure, stronger international promotion, and sustainable development strategies. With record-breaking visitor numbers, growing global interest, and its unmatched combination of beaches, culture, festivals, and natural wonders, Brazil is expected to remain one of the top tourism destinations in the world for years to come.